“Grownups were really stepping up to have these meaningful conversations with their kids,” Memory said. But we sold out of every single one of our titles except for two.”Īt a certain point in June, there were abut 50,000 books on backorder. “And to be quite honest, we had enough inventory that was supposed to last us the rest of the year,” Memory said. So, within the span of 10 days, A Kids Book About saw north of $1 million in revenue. The following day, sales went up 2x, and the day after, went up another 2x and held steady. The day after George Floyd was killed by police, A Kids Book About did as much in sales at it had the whole previous month. That seems to have struck a chord with the masses. And while I consider myself a pretty open dad and talk about a lot with my kids, some of those conversations are just too hard to bring up, or if you’re ready to bring them up, you don’t know what to say.” “When you find yourself waking up in the morning thinking about something and going to bed at night thinking about it, and in the middle of your workday, when you’re supposed to be doing work, sort of obsessing over it, I just sort of intuitively knew that these books needed to exist - at the very least for my own kids - because I knew that some conversations really are too hard to have. “So that’s really when the seed was planted,” he said. Memory then shared that book with friends and colleagues, who suggested he write more books about other topics.
“And it caused them to ask all sorts of new questions that I hadn’t heard them ask before around the topic of racism.”
“It was really me as a dad trying to keep that conversation going with my kids, and my kids thought the book was cool,” Memory said. Its first book was “A Kids Book About Racism.” That’s what led Memory to create A Kids Book About, a book publishing platform to help parents tackle tough topics and conversations with their kids.
#Childrens books about fresh starts series
While in the midst of raising a Series B round for his startup Circle Media, he started to feel burned out and wanted to start doing something more creatively fulfilling, Memory told me. Jelani Memory, an entrepreneur and father, had been wanting to write a kids book for years.
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